We evaluate, analyze, and develop a structured path for business success and product positioning. We perform market research for efficient and intelligent decisions in line with your company mission, vision, and values.
We review your current business, finance, and operational performance to uncover areas of improvement. We establish objectives and key results (OKR) and KPI’s to measure optimal business performance to reduce waste and costs.
We evaluate your company’s process, communication, and efficiency to establish and implement efficient process. Our goal is to eliminate waste in labor and productivity and drive value throughout your organization.
We specialize in evaluating your business, your needs, and researching solutions to solve critical business challenges. The solutions are groomed to support efficient process and business growth.
Project management is often a weakness within companies and organizations. We work with your existing teams to lead and drive project completion within your organization to meet critical business goals.
We help with your strategy, product marketing and sales development needs to improve your sales and product messaging. Most importantly, we roll up our sleeves and help you efficiently execute key tactics to deliver results.
Executing a correct product strategy and launch is critical to the success of a company, its products, and its sales organization. ServiceNow is a software-as-a-service provider, providing technical management support, such as IT …
Presidio, a global digital services and solutions provider, primarily offered professional services for cloud infrastructure and cost optimization before 2018. However, they lacked a formalized managed services offering for Amazon …
Zoom, a global leader in video communications, sought to develop a comprehensive go-to-market (GTM) strategy for the launch of ZoomOne, an all-in-one communication and collaboration platform. ZoomOne was designed to …
Partners make up a significant portion of the Amazon Web Services (AWS) ecosystem. Strategic program development is needed to help partners grow and provide value through their services. Amazon Web …
Case Study: Finance/Insurance Company Increases Operational Efficiency and Customer Satisfaction Client Needs: Our small business client, State Farm Insurance, and Neal Bracewell Insurance, needed to increase productivity and improve …
Stratalux is a cloud computing professional services firm based in Los Angeles, CA, specializing in building cloud solutions on Amazon Web Services (AWS) for media and entertainment companies. Their expertise …
Case Study: Cybersecurity/DDoS Mitigation Firm Improves Service Delivery and Performance Client Needs: As an internationally headquartered company looking to expand into the North America market, Nexusguard needed Red …
Case Study: Cannabis Device Sales Company Experiences 300% Revenue Growth Client Needs: As a startup cannabis device supplier, Blaze Lab Solutions had a strategic goal to grow its device sales revenue …
Case Study: Beneco Solves Revenue Leakage and Loss Client Needs: As an established small company with more than twenty years of revenue, products, and services, Beneco needed Red Beach …
Ray McKenzieFounder and Managing Director
Raymond (Ray) McKenzie is the Founder and Managing Director of Red Beach Advisors. With more than 20 years of experience as a senior business executive and consultant leading global organizations ranging from small businesses, startups, and large enterprises. Ray has held various senior executive positions with companies such as Verisign, Neustar, State Farm Insurance, TeleSign, UltraDNS and has served in an advisory role for several start-up companies in Silicon Valley, Los Angeles, and Washington, DC. Ray McKenzie completed his studies in Management Information Systems from San Diego State University in 2001 and is a certified AWS Cloud Practitioner (CLF). Mr. McKenzie is also a certified Lean Six Sigma sensei (CLSSS) practitioner from Villanova University, is a Certified ScrumMaster (CSM) from Scrum Alliance. Mr. McKenzie currently sits on the board of trustees for Resolute Academy Charter School in Watts, CA, on the board of directors for My Friend’s House, Inc. based in Los Angeles, CA and Students With Aspiring Goals based in Merced, CA and regularly speaks to groups of children and youth regarding entrepreneurship, leadership, and achievement.
Ray StephensManagement Consultant - Sales, Marketing, and Go To Market (GTM) Ray Stephens is a senior executive with a management background spanning functional areas of growth businesses. He has a track record of scaling Marketing teams, partnering with Sales organizations to drive growth, delivering strategic analysis, and supporting C-Suite execs. Ray has held various senior executive positions with companies such as Verisign, Neustar, UltraDNS, Sinch, and Ascensus. In addition, he has provided strategic consulting to telecommunications companies as a consultant at Booz Allen Hamilton and other Washington, DC based advisory firms. Ray completed his studies in Marketing and Finance at the University of Virginia’s McIntire School of Commerce. Mr. Stephens also holds an MBA from the University of Michigan’s Ross School of Business.
David NovosadManagement Consultant - Operations & Finance David Novosad is a seasoned executive with over 20 years of experience, specializing in scaling high-growth SaaS companies. Adaptable and resilient, he played a key role in successful turnarounds during multiple recessions, driving organizational success through significant change. As a board officer at UltraDNS, Teneros, and Beneco, he ensured transparency and maintained investor confidence during challenging periods. At Verisign, he served as GM & Vice President, managing P&L and scaling a new business unit. Recently, David has been a fractional CFO and COO for early-stage companies in sports tech, assistive technology, AI, cybersecurity, and professional services.
Shelli PriceGovernment Services Proposal Manager Shelli Price is the Government Services Proposal Manager at Red Beach Advisors. Prior to joining Red Beach Advisors, Shelli worked in the broadcast television industry for 15 years at Turner Broadcasting. Shelli has an extensive background in writing, proposal management, and editing. Ms. Price graduated from the California State University of Northridge where she studied Journalism with an emphasis in broadcasting and a she also obtained a minor in African American Studies.
Marketing a cybersecurity solution is one of the toughest challenges in the tech industry today. The space is crowded, innovation moves at lightning speed, and customers are bombarded with competing …
The managed security services provider (MSSP) space is more competitive than ever. With cyber threats growing in complexity and businesses of all sizes looking for expert protection, MSSPs must differentiate …
The Managed Service Provider (MSP) space is evolving rapidly. What started as IT support for on-premise infrastructure, device management, and network troubleshooting has transformed into a broader and more complex …
